Developing a social-engagement program

People are our most powerful media – When people talk big things happen. They share, they debate, they recommend, they buy. (The Brooklyn Brothers)

Over the last few years consumers’ relationships with brands have been changing and this change has had a dramatic effect on how communications strategies should be implemented.

Developing campaigns that enable consumers to co-create with us, using digital and social platforms in the centre, enables us to enrol advocates and give them a voice through which to tell their stories and create Word Of Mouth momentum. This strategy relies on collaborations with key Influencers who have stories to tell themselves. Collaborating with relevant Influencers will create a socially-fuelled content-driven campaign mechanic that talks directly to our target audience through their existing passions.

Simply focusing on traditional advertising, and owned social properties such as Facebook and Twitter, is not enough, because people still need a reason to come and explore those platforms. They are brilliant at creating awareness and housing interesting content. But to genuinely engage with our target audience we need to be in the spaces where our consumers already are.

Think about this - Social Media is no longer a fad, it is a fundamental shift in the way we communicate.

Consider the following:

·         Over 50% of the World’s population is under 30

·         Facebook tops Google for weekly traffic in the USA

·         1 out of 8 couples married in the U.S. last year met via social media

·         Years to Reach 50 millions Users:

o    Radio (38 Years)

o    TV (13 Years)

o    Internet (4 Years)

o    iPod (3 Years)

 

o    Facebook added 200 million users in less than a year

 

o    iPhone applications hit 1 billion in 9 months.

·         If Facebook were a country it would be the world’s 3rd largest after China and India and before USA

·         The fastest growing segment on Facebook is 55-65 year-old females

·         50% of mobile internet traffic in  the UK is for Facebook

·         The #2 largest search engine in the world is YouTube

·         There are over 200,000,000 Blogs

o    25% of search results for the World’s Top 20 largest brands are links to user-generated content

o    34% of bloggers post opinions about products & brands

o    78% of consumers trust peer recommendations

o    Only 14% trust advertisements

o    Only 18% of traditional TV campaigns generate a positive ROI

o    90% of people that can skip TV ads do so

 

·         In the near future we will no longer search for  products and services they will find us via social media

Please contact Tom for an informal chat:

 

E: tom.allen@tomallenpartnerships.com

 

M: 07785 704934